Left The Confusion About That Without SEO Any Website Give It's Well Or Not? By Harindra Kumar

I shouldn’t take the bait — Robert Scoble’s latest missive that SEO isn’t important. But sometimes I can’t help myself for wanting to provide some perspective. I’ve covered the space going on 14 years now. I’ve heard the SEO is dead spiel over and over and over again. I feel like a revisit to the first major prediction of this back in 1997 is in order. Somehow, it has survived since then.

In that year, the Online Advertising Discussion List was one of the primary ways that internet marketers communicated with each other about trends and tactics. We didn’t have forums. We didn’t have Twitter. We didn’t have AdWords. And we walked eight miles through the snow to even use a search engine.

Richard Hoy posted this to the list in November 1997. I’ll bold the key part, as well as key parts in other quotes further below:

I’m beginning to believe that search engines are a dead-end technology and fretting over where your site comes up is a big waste of time. I’m now advising clients that we create good META tags, submit the site and then forget it.

I base this newfound philosophy on a couple of things. First, I’ve noticed on the sites we manage that the percent of traffic from search engines drops as the investment in other types promotion increase.

For example, The Year 2000 Information Center ( http://www.year2000.com/ ), a site we own and promote heavily through PR and co-promotional arrangements, had 6% of its traffic come from search engines last month. 94% came from sources such as online articles, co-promotion, and people using a bookmark.

I see the exact opposite situation in the traffic reports of sites that we do little promotion for. The bulk of their traffic comes from search engines. And that makes perfect sense because without promotion search engines are the only way people can find these sites…

How can such an unstable system survive? Moreover, how can you ever hope to be on top of it for long?

So in closing, I submit that search engines are dying. In fact, I would say they are dead already and just don’t know it yet – gone the way of the reciprocal link exchange and the “you have a cool page” award as an effective promotional tool. A victim of their own success.

Now compare that to what Robert Scoble wrote today in his “2010: the year SEO isn’t important anymore?” 

I came away from this conversations thinking that SEO is getting dramatically less important and that SEM should be renamed to “OM” for “Online Marketing” since small businesses need to take a much more holistic approach to marketing than just worrying about search results.

So just over 12 years ago, we had someone saying pretty much the same thing that Scoble wrote today. You shouldn’t worrying about search, or that you should certainly be doing more than search.

Let’s Get Another  Important  Fact About  SEO  History 

An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Of course, SEO is not the only solution for getting tons and tons of traffic to your site, but without a doubt, SEO is the most effective one. Why am I saying that? Well…let’s just take things as they are: You for example get traffic from a website with related content to yours. The traffic which comes from that website is pointing to the impression of your post on that writer who linked to your page which means that user may or may not like what it will find there so as a result the user may or may not come back to your site.

What is SEO, Exactly?

The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:

·         Create a great, seamless user experience.

·         Communicate to the search engines your intentions so they can recommend your website for relevant searches.

Search engine optimization has changed significantly since the earlier days when the term was first coined and industry leaders are beginning to hint at a fundamental philosophical shift that would effectively render the traditional SEO as a dead or dying craft. It is time to re-imagine what it means to manage search engine rankings.

Some history to put this into context: Since it’s inception, SEO has been tactical and reactive by nature. Optimizers would determine what a search engine uses to qualify a site and find the more efficient means by which to satisfy that requirement in order to perform well in a search engine’s search results. The tactics employed by practitioners have evolved over time, reflecting an evolving coyote-versus-roadrunner game in which marketers try to reverse engineer the ranking algorithms of popular search engines like Google and Bing, in order to make their website more favored and thus higher ranked by the search engines.

In the earliest days, search engines relied heavily on webmasters’ use of HTML meta tags to identify keywords related to the content of each page on the site. A search engine would then prioritize rankings based on characters such as keyword density (the number of occurrences of the keyword on the page) in order to determine ranking order. When Google was introduced in 2001, it revolutionized search engine relevance by looking at inbound links to determine quality and significance of a document. The concept was modeled on the academic notion that the number and quality of the citations for an article was a good measure of the article's significance.

This was an important step forward because webmasters were already gaming the search rankings through a method known as "keyword stuffing." A site would place as many as a hundred repetitions of the same keyword at the bottom of the page and make it the color of the background, so users would never see it but the engines would.

Eventually, the emphasis of SEO shifted from on-site content, to the offsite effort of link building. In the beginning, webmasters would simply maintain a "links" page somewhere on their site and trade reciprocal links (I’ll link to you if you link to me). Google figured this one out, and the practice became more complex with link building services offering three-way reciprocal linking, a method that was a degree more sophisticated and couldn’t be detected, for the moment. And as the search engines became more savvy as to the quality of links, the tactics continued to evolve and cottage industry services began to emerge to service the demand for increasingly sophisticated link network implementations.

The tactics have continued to evolve and become more complex since then, as search engines have become increasingly able to debunk efforts to manipulate or influence rankings. In 2009, Google released an update called Vince that marked a significant philosophical shift toward biasing large and well-known brands in the search result. Later that same year, releases followed that enabled the search engine to begin factoring user behavior as an indication of quality of a site, such as how long a visitor would stay on a referred website before returning to the search results. In 2010, the search engine began factoring in social signals, looking at how frequently a website is mentioned in the social sphere. All of these new criteria have set the stage for increased scrutiny of websites based on offline reputation and what end users actually think of the websites. Collectively, these efforts signaled a move in favor of overall long-term brand reputation and user preference, and away from the tactical methods that had been used and gamed so pervasively up to this point.

And then the storm came, as Google began rolling out more frequent and more aggressive updates that both strengthened its search engine's ability to both detect quality signals beyond simply looking at content and links, as well as taking dramatic steps to reign in quality of those criteria. In 2011, Google’s first Panda update was released, which made sweeping changes to the search results, wiping out more than 12 percent of its index, due to perceived low quality content. Numerous releases followed. Then, in 2012, Google's Penguin updates began discounting the sophisticated inbound link structures that have been built.

Today, it is not uncommon to hear about online businesses that have built successful online media websites that have done well for years, but then suddenly see a loss of half of their traffic overnight. In many cases, these businesses thought they were playing by the rules, but have ignored one important point: Their entire business is predicated upon ranking well in the Google search results, and outside of Google, they oftentimes do not exist. By Google’s new definition of quality, this premise positions the website as probable spam that should be removed from its index.

For this reason, the zeitgeist of the SEO world has recently started to make a fundamental philosophical shift. Until now, the craft of SEO has been markedly tactical and reactive in nature--just figure out what the search engines want and adapt to it. But thought leaders in the space have begun hinting that tactical reaction isn’t going to work much longer. In fact, it may already have become cost-ineffective for many businesses. For this reason, online businesses need to begin thinking beyond search rankings now. What is going to work in the future will be the traditional business and brand building efforts that have been the foundation of building a business for centuries.

If any Query please write here, I'll give you possible answers.


For more details visit here - Get Smart SEO Tips