If
you sometimes like to research a topic online where you want
something a little bit more in-depth than your standard article,
Google has introduced a new
feature
where
searchers can sometimes find a block of results tagged under the
title "In-depth articles".
These
results appear in a separate block complete with a large thumbnail
image, title, snippets, the source, and the source logo. So if the
result was from the Wall Street Journal, you would also see a small
Wall Street logo Journal with the result, it in addition to the
thumbnail from the article.
If
your website offers articles that you think would fit well into the
in depth articles section of search results, you can use specific
markup to help the Google algorithm understand that it is in-depth
content by using these recommendations:
- Use schema.org "article" markup.
- authorship markup.
- Use rel=next and rel=prev for paginated articles.
- Provide information about your org anization’s logo.
- compelling, in-depth content.
This
is a great way to get some of your content featured in a very
noticeable way in the search results. However, it appears that all of
the in-depth articles are true non-commercial content, and nothing
remotely marketing or sales related for those trying to push sales of
products or services.
The
new in-depth articles are appearing in English Google.com results. No
timeline was given for when this might expand to other countries or
languages.
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