Get smart seo tips for hold google #1 Position

At times it can seem to be one of life’s great mysteries (well in my industry anyway!), how to rank well on Google. But sometimes we can out think ourselves, and just need to make sure we cover the bases with good Search Engine Optimization (SEO) foundations.

These foundations are build from a solid understanding of your own business goals, and actual data of what people are looking for and their intent.

Your own business goals should ascertain what you are selling and where you are selling it. From this point you can conduct research using tools like Google Adwords Keyword Tool, to see what search volume surrounds these keyword phrases.

Top SEO Components Of An Optimized Page

Let’s get first things first and acknowledge that Google is amazing! They have done a fantastic job of “cleaning” up the internet, creating a better ecosystem for all.

They have made it increasingly difficult for people to cut corners, this is great news for you! If you plan accordingly and dedicate yourself to a sustained effort, Google will “reward” you with high rankings. Further, as you have built this ranking over time, it gives you great residual value.

SEO Point #1: URL Structure

What URL do you think is better for SEOMoz:

www.seomoz.org/learn-seo/title-tag

or

www.seomoz.org/gjulfevd6ge

Obviously the first one, as it states you can “learn-seo” and the importance of the “title-tag”. So make sure you have the ability to set “pretty” URLs. This not only makes it easier for humans to read, understand and click, but also search engine bots to correctly index.

SEO Point #2: Title Tag

This is used in the search engine results as the “title” for the page. It is an important marker for search engines and humans to know what a page is all about.

As you can see this title tag is keyword rich, and lets the human user and search engine bot know exactly what the page is all about.

Quick title tag tips / best practices:

• 70 characters long
• Do not repeat words
• Use the bar spacer “|” (above the backslash “\” on most keyboards)
• Make it keyword rich
• If you are a local business / target market include your geographic area like “Philadelphia” or “Philly”

If you want more detailed information this SEOmoz article is great!

If you click the image below you shall see whThe purple arrows highlight the Title of the picture (the URL snip above), many people have some random jazz their digital camera or phone saved the image as. Please remove this to make it more useful for humans and of use for search engines. This is also known as the “hover text”.

As this is not a “traditional” picture, I have used the Alternative Attribute to describe what that picture shows. If you took a picture in Philadelphia, say that, if it’s of three business people say that. Use it to describe the picture, but also sprinkle in a few keywords (but don’t over do it!)ere the Title Tag is shown in the browser. It can offer a good way to navigate around tabs. For instance ESPN has their Title Tag with”ESPN” at the fore so easy to navigate (green arrow). Where as for our site Ag Conexus, we want to rank for Philadelphia, Web Design, and LinkedIn training, and our name / brand is of less importance to us over ranking for those terms.

So don’t just leave it at “Home | Your Company”, as you are missing a BIG opportunity!

SEO Point #3: Meta Description

The meta description gives you a little more wiggle room to write about the page or give a fact as above. Further, current best practices state that 156 characters (including spaces) is the maximum advisable length.

SEO Point #4: Hierarchy Tags (“H” Tags)

Hierarchy tags tell Google what parts of the page are important. In this article the title is a H1 tag, being the most “important” piece of body text. Then I have put in H2 tags, and H3 tags like the one above to order the headings into relative importance.

This also tells your cascading style sheet (CSS) sheets what size to make the font for human users.

Below is what the HTML code looks like for the H3 tag above:

You can clearly see how the style sheet (CSS) changes the appearance for you the end user.

SEO Point #5: Alternative Attributes (“Alt” Attributes)

My final point is the inclusion of Alternative Attributes. They are good for two reasons:

1. They help disabled internet users navigate your site with screen reading technology; and
2. Search engines read them to “know” what the picture is about, and attributes that to the page

Our site is based on WordPress, and it makes adding this element relatively easy

The purple arrows highlight the Title of the picture (the URL snip above), many people have some random jazz their digital camera or phone saved the image as. Please remove this to make it more useful for humans and of use for search engines. This is also known as the “hover text”.

As this is not a “traditional” picture, I have used the Alternative Attribute to describe what that picture shows. If you took a picture in Philadelphia, say that, if it’s of three business people say that. Use it to describe the picture, but also sprinkle in a few keywords (but don’t over do it!)

Some Things You Should NOT Do

First off you should not try to cheat or cut corners, at the end of they day it WILL eventually come back to bite you in the butt! Some of the main things we see are:

• Jumping in with no business plan or goals
• No keyword research
• Keyword stuffing in “Keywords” head tag, and body (old practice)
• Over optimize in “unnatural” ways
• Over optimize with too many keywords losing focus

There are many great opportunity to be had on the internet, make sure you know what you’re doing or get someone who does. Because if you do not “do SEO” correctly you will be missing out on this opportunity, or worst still hurting your brand via shady practices.

For more details visit here - Get Smart SEO Tips