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Friday, 2 December 2016
Tuesday, 1 October 2013
GET KNOWLEDGE ABOUT PAY - PER – CLICK (PPC) ADVERTISING AND CAMPAIGN MANAGEMENT FROM GET SMART SEO TIPS :
Pay-per-click
advertising :
Pay-per-click
(PPC) advertising and campaigns are the primary way of advertising on
the internet. As of May 2009, the three largest players in the market
are Google, Yahoo, and Bing.
managing campaigns.
Quality is more important than quantity :
Conversion rate analysis will allow you to determine which traffic sources turn visitors into leads and sales.List of companies who sell PPC traffic:Google, Enhance (ah-ha), Overture, FindWhat, Kanoodle, ePilot, LookSmart, Search123, eSpotting.
Using
clickstream
analysis,
a tracking system will tell you what people do on your site once they
arrive through PPC advertising. This information is necessary to
manage your advertising, and determine the best ways to:
- obtain quality traffic
- convert visitors into customers
- create action that generates revenue
PPC
advertising is based on keyword
selection.
The entire internet advertising market revolves around choosing the
correct search terms and keywords. Well managed PPC advertising will
bring traffic that achieves your goal, or 'desired outcome', whether
it is to publicise an event or sell goods and services.
Quality'
traffic refers to traffic that is well-targeted. This means that the
visitors:
- are looking for what you are advertising
- enter the site and look around
- complete a transaction or become a lead (i.e. convert)
- come from countries and regions that you are interested in
- return to visit your site again
Quality
traffic will bring you a higher percentage of success, in terms of
seeing your visitors complete a transaction, or subscribe to the
service that you provide.
Conversion
rate is the statistic that tells you what percentage of your visitors
are converted from visitors into customers/ leads. High quality
traffic will deliver a higher conversion rate. Conversion rate is
another way of talking about your return on investment (ROI) and
acquisition cost-per-visitor.
Where
should I buy PPC advertising traffic?
There
are many sources to purchase clicks from, we recommend that you try
more than one service, and compare results. Many sites use search
results originating from a small number of search engines. This type
of system is called a "content network". The major PPC
vendors such as Google and Yahoo also place content within their own
networks. For example, they place advertisements alongside like
content.
The
PPC vendors distinguish between 'Sponsored Search' results and
'Content Match' placements. Sponsored searches place results
alongside search engine results. Content match places results near
articles, email content, forums, etc. In our experience you will
obtain a higher conversion rate with sponsored searches, which also
cost more.
Statistics
on the subject of where searches are conducted vary widely. Estimates
for Google, the leader, are as high as 80%. The leaders after Google
are Yahoo, Bing. Many smaller search engines come and go, as they are
purchased and incorporated into the larger search engines.
NOTE:
the list above dates from several years ago and demonstrates some
examples of search engines which have disappeared. Do some research
to determine the current "hot" markets.
The
advantage of paying for your traffic is that most campaigns can be
implemented immediately, although it will take several hours to set
up your first account. Depending on your budget, you can pay for a
high ranking and see your advertising online within an hour. The
disadvantage is that you have to pay every time a person clicks on
your advertisement.
Therefore
we recommend that all PPC campaigns are accompanied by ongoing
efforts to improve
your Google pagerank and
optimise your site for search engines. These results are free and
cannot be directly purchased, although you can hire a company to
perform search
engine optimization (SEO)
on
your site.
How
to start your PPC campaign
The best thing to do is to run a few PPC accounts and run your campaigns for a set period of time and compare results. The standard setup procedure involves:
1.
Create account & deposit funds
2.
Receive confirmation that your account has been activated
3.
Choose your keywords & text
4.
watch your traffic to evaluate your choice of text & words
5.adjust
your bids/ budget accordingly
Most PPC campaigns allow you to bid on your position. This means that you can bid on the number one position in the sponsored listings category. Bidding can be very competitive, with advertisers paying above $5 per click. Consider your price an acquisition cost-per-customer. It is part of the larger picture of website management strategy.
Once your visitor arrives, you must ensure that they
find what they are looking for, and in the words of many marketing consultants; that you are able to guide them to complete actions that you desire, for example:
1. placing an order
2. completing a transaction
3. making a reservation
4. becoming a lead
5. signing up for a newsletter
Several studies have demonstrated that once a visitor makes a purchase on a site and effectively becomes a customer they are likely to return again. In this way a high acquisition cost can be justified, when ROI is taken into account.
Creating a PPC advertising campaign may seem daunting at first, however with a little research, you can design your own campaign, and reach a larger percentage of your target audience. Whether you manage your own campaign or hire somebody to do it for you, we are of course interested to hear from you and offer any advice that we can.
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Tuesday, 13 August 2013
Get smart seo tips for hold google #1 Position
At times it can seem to be one of life’s great mysteries (well in my industry anyway!), how to rank well on Google. But sometimes we can out think ourselves, and just need to make sure we cover the bases with good Search Engine Optimization (SEO) foundations.
These
foundations are build from a solid understanding of your own business
goals, and actual data of what people are looking for and their
intent.
Your
own
business
goals
should
ascertain
what
you
are
selling
and
where
you
are
selling
it.
From
this
point
you
can
conduct
research
using
tools
like
Google
Adwords
Keyword
Tool,
to
see
what
search
volume
surrounds
these
keyword
phrases.
Top SEO Components Of An Optimized Page
Let’s
get first things first and acknowledge that Google is amazing! They
have done a fantastic job of “cleaning” up the internet, creating
a better ecosystem for all.
They
have made it increasingly difficult for people to cut corners, this
is great news for you! If you plan accordingly and dedicate yourself
to a sustained effort, Google will “reward” you with high
rankings. Further, as you have built this ranking over time, it gives
you great residual value.
SEO Point #1: URL Structure
What
URL do you think is better for SEOMoz:
www.seomoz.org/learn-seo/title-tag
or
www.seomoz.org/gjulfevd6ge
Obviously
the first one, as it states you can “learn-seo” and the
importance of the “title-tag”. So make sure you have the ability
to set “pretty” URLs. This not only makes it easier for humans to
read, understand and click, but also search engine bots to correctly
index.
SEO Point #2: Title Tag
This
is used in the search engine results as the “title” for the page.
It is an important marker for search engines and humans to know what
a page is all about.
As
you can see this title tag is keyword rich, and lets the human user
and search engine bot know exactly what the page is all about.
Quick
title tag tips / best practices:
- 70 characters long
- Do not repeat words
- Use the bar spacer “|” (above the backslash “\” on most keyboards)
- Make it keyword rich
- If you are a local business / target market include your geographic area like “Philadelphia” or “Philly”
If
you click the image below you shall see whThe purple arrows highlight
the Title of the picture (the URL snip above), many people have some
random jazz their digital camera or phone saved the image as. Please
remove this to make it more useful for humans and of use for search
engines. This is also known as the “hover text”.
As
this is not a “traditional” picture, I have used the Alternative
Attribute to describe what that picture shows. If you took a picture
in Philadelphia, say that, if it’s of three business people say
that. Use it to describe the picture, but also sprinkle in a few
keywords (but don’t over do it!)ere the Title Tag is shown in the
browser. It can offer a good way to navigate around tabs. For
instance ESPN has their Title Tag with”ESPN” at the fore so easy
to navigate (green arrow). Where as for our site Ag Conexus, we want
to rank for Philadelphia, Web Design, and LinkedIn training, and our
name / brand is of less importance to us over ranking for those
terms.
So
don’t just leave it at “Home | Your Company”, as you are
missing a BIG opportunity!
SEO Point #3: Meta Description
The
meta
description
gives
you
a
little
more
wiggle
room
to
write
about
the
page
or
give
a
fact
as
above.
Further,
current
best
practices
state
that
156
characters
(including
spaces)
is
the
maximum
advisable
length.
SEO Point #4: Hierarchy Tags (“H” Tags)
Hierarchy
tags tell Google what parts of the page are important. In this
article the title is a H1 tag, being the most “important” piece
of body text. Then I have put in H2 tags, and H3 tags like the one
above to order the headings into relative importance.
This
also tells your cascading style sheet (CSS) sheets what size to make
the font for human users.
Below
is what the HTML code looks like for the H3 tag above:
You
can clearly see how the style sheet (CSS) changes the appearance for
you the end user.
SEO Point #5: Alternative Attributes (“Alt” Attributes)
My
final point is the inclusion of Alternative Attributes. They are good
for two reasons:
- They help disabled internet users navigate your site with screen reading technology; and
- Search engines read them to “know” what the picture is about, and attributes that to the page
Our
site is based on WordPress, and it makes adding this element
relatively easy
The purple arrows highlight the Title of the picture (the URL snip above), many people have some random jazz their digital camera or phone saved the image as. Please remove this to make it more useful for humans and of use for search engines. This is also known as the “hover text”.
As
this is not a “traditional” picture, I have used the Alternative
Attribute to describe what that picture shows. If you took a picture
in Philadelphia, say that, if it’s of three business people say
that. Use it to describe the picture, but also sprinkle in a few
keywords (but don’t over do it!)
Some Things You Should NOT Do
First
off you should not try to cheat or cut corners, at the end of they
day it WILL eventually come back to bite you in the butt! Some of the
main things we see are:
- Jumping in with no business plan or goals
- No keyword research
- Keyword stuffing in “Keywords” head tag, and body (old practice)
- Over optimize in “unnatural” ways
- Over optimize with too many keywords losing focus
There
are many great opportunity to be had on the internet, make sure you
know what you’re doing or get someone who does. Because if you do
not “do SEO” correctly you will be missing out on this
opportunity, or worst still hurting your brand via shady practices.
For more details visit here - Get Smart SEO Tips
Thursday, 8 August 2013
Breaking News : Now Google Highlights In-Depth Articles in Search Results
If
you sometimes like to research a topic online where you want
something a little bit more in-depth than your standard article,
Google has introduced a new
feature
where
searchers can sometimes find a block of results tagged under the
title "In-depth articles".
These
results appear in a separate block complete with a large thumbnail
image, title, snippets, the source, and the source logo. So if the
result was from the Wall Street Journal, you would also see a small
Wall Street logo Journal with the result, it in addition to the
thumbnail from the article.
If
your website offers articles that you think would fit well into the
in depth articles section of search results, you can use specific
markup to help the Google algorithm understand that it is in-depth
content by using these recommendations:
- Use schema.org "article" markup.
- authorship markup.
- Use rel=next and rel=prev for paginated articles.
- Provide information about your org anization’s logo.
- compelling, in-depth content.
This
is a great way to get some of your content featured in a very
noticeable way in the search results. However, it appears that all of
the in-depth articles are true non-commercial content, and nothing
remotely marketing or sales related for those trying to push sales of
products or services.
The
new in-depth articles are appearing in English Google.com results. No
timeline was given for when this might expand to other countries or
languages.
For more details visit here - Get Smart SEO Tips
Monday, 29 July 2013
Do You Know - 'Keywords' the Most Important Item in SEO By – Harindra Kumar (Smart SEO)
Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.
Keywords in Special Places
Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.
Keywords in URLs and File Names
The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site is mainly about adopting dogs, it is much better to name your dog site “dog-adopt.net” than “animal-care.org”, for example, because in the first case you have two major keywords in the URL, while in the second one you have no more than one potential minor keyword.
When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you manage to think of a couple of good domain names, they might be already taken. In such cases tools like the Tool below can come very handy.
File names and directory names are also important. Often search engines will give preference to pages that have a keyword in the file name. For instance http://mydomain.com/dog-adopt.html is not as good as http://dog-adopt.net/dog-adopt.html but is certainly better than http://mydomain.com/animal-care.html. The advantage of keywords in file names over keywords in URLs is that they are easier to change, if you decide to move to another niche, for example.
Keywords in Page Titles
The page title is another special place because the contents of the <title> tag usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd better write the the page title in it.
Unlike URLs, with page titles you can get wordy. If we go on with the dog example, the <title> tag of the home page for the http://dog-adopt.netcan include something like this: <title>Adopt a Dog – Save a Life and Bring Joy to Your Home</title>, <title>Everything You Need to Know About Adopting a Dog</title> or even longer.Keywords in Headings
Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.
There are no technical length limits for the contents of the <h1>, <h2>, <h3>, ... <hn> tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings. Another issue you need to consider is how the heading will be displayed. If it is Heading 1 (<h1>), generally this means larger font size and in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can avoid it – do it.
Choosing the Right Keywords to Optimize For
It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.
For instance, If you have a site about dogs, do NOT try and optimize for the keyword "dog" or "dogs". Instead you could try and focus on keywords like "dog obedience training", "small dog breeds", "homemade dog food", "dog food recipes" etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your inital list of keywords by the Google keyword Suggestion tool, you'll get a related list of keywords, shortlist a couple of keywords that seem relevent and have a decent global search volume.
Keyword Density
After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results
.
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Friday, 26 July 2013
Left The Confusion About That Without SEO Any Website Give It's Well Or Not? By Harindra Kumar
I shouldn’t take the
bait — Robert Scoble’s latest missive that SEO isn’t important.
But sometimes I can’t help myself for wanting to provide some perspective. I’ve
covered the space going on 14 years now. I’ve heard the SEO is dead spiel over
and over and over again. I feel like a revisit to the first major prediction of
this back in 1997 is in order. Somehow, it has survived since then.
In that year, the Online Advertising Discussion List was one of the primary ways that
internet marketers communicated with each other about trends and tactics. We
didn’t have forums. We didn’t have Twitter. We didn’t have AdWords. And we
walked eight miles through the snow to even use a search engine.
Richard Hoy posted this to the list in
November 1997. I’ll bold the key part, as well as key parts in other quotes
further below:
I’m beginning to
believe that search engines are a dead-end technology and fretting over where
your site comes up is a big waste of time. I’m now advising clients that we
create good META tags, submit the site and then forget it.
I base this newfound
philosophy on a couple of things. First, I’ve noticed on the sites we manage
that the percent of traffic from search engines drops as the investment in
other types promotion increase.
For example,
The Year 2000
Information Center ( http://www.year2000.com/ ), a site we own and promote
heavily through PR and co-promotional arrangements, had 6% of its traffic come
from search engines last month. 94% came from sources such as online articles,
co-promotion, and people using a bookmark.
I see the exact
opposite situation in the traffic reports of sites that we do little promotion
for. The bulk of their traffic comes from search engines. And that makes
perfect sense because without promotion search engines are the only way people
can find these sites…
How can such an
unstable system survive? Moreover, how can you ever hope to be on top of it for
long?
So in closing, I
submit that search engines are dying. In fact, I would say they are dead already
and just don’t know it yet – gone the way of the reciprocal link exchange and
the “you have a cool page” award as an effective promotional tool. A victim of
their own success.
Now compare that to
what Robert Scoble wrote today in his “2010: the year SEO isn’t important
anymore?”
I came away from this
conversations thinking that SEO is getting dramatically less important
and that SEM should be renamed to “OM” for “Online Marketing” since small
businesses need to take a much more holistic approach to marketing than just
worrying about search results.
So just over 12 years
ago, we had someone saying pretty much the same thing that Scoble wrote today.
You shouldn’t worrying about search, or that you should certainly be doing more
than search.
Let’s Get Another Important
Fact About SEO History
An important aspect of Search
Engine Optimization is making your website easy for both users and search
engine robots to understand. Although search engines have become increasingly
sophisticated, in many ways they still can't see and understand a web page the
same way a human does. SEO helps the engines figure out what each page is
about, and how it may be useful for users.
Of course, SEO is not
the only solution for getting tons and tons of traffic to your site, but
without a doubt, SEO is the most effective one. Why
am I saying that? Well…let’s just take things as they are: You for example get
traffic from a website with related content to yours. The traffic which comes
from that website is pointing to the impression of your post on that writer who
linked to your page which means that user may or may not like what it will find
there so as a result the user may or may not come back to your site.
What is
SEO, Exactly?
The goal of
foundational SEO isn't to cheat or "game" the search engines. The
purpose of SEO is to:
·
Create a great, seamless user experience.
·
Communicate to the search engines your intentions so they can
recommend your website for relevant searches.
Search engine optimization has changed
significantly since the earlier days when the term was first coined and
industry leaders are beginning to hint at a fundamental philosophical shift
that would effectively render the traditional SEO as a dead or dying craft. It
is time to re-imagine what it means to manage search engine rankings.
Some history to put this into context:
Since it’s inception, SEO has been tactical and reactive by nature. Optimizers
would determine what a search engine uses to qualify a site and find the more
efficient means by which to satisfy that requirement in order to perform well
in a search engine’s search results. The tactics employed by practitioners have
evolved over time, reflecting an evolving coyote-versus-roadrunner game in
which marketers try to reverse engineer the ranking algorithms of popular
search engines like Google and Bing, in order to make their website more
favored and thus higher ranked by the search engines.
In the earliest days, search engines
relied heavily on webmasters’ use of HTML meta tags to identify keywords
related to the content of each page on the site. A search engine would then
prioritize rankings based on characters such as keyword density (the number of
occurrences of the keyword on the page) in order to determine ranking order.
When Google was introduced in 2001, it revolutionized search engine relevance
by looking at inbound links to determine quality and significance of a
document. The concept was modeled on the academic notion that the number and
quality of the citations for an article was a good measure of the article's
significance.
This was an important step forward because
webmasters were already gaming the search rankings through a method known as
"keyword stuffing." A site would place as many as a hundred
repetitions of the same keyword at the bottom of the page and make it the color
of the background, so users would never see it but the engines would.
Eventually, the emphasis of SEO shifted
from on-site content, to the offsite effort of link building. In the beginning,
webmasters would simply maintain a "links" page somewhere on their
site and trade reciprocal links (I’ll link to you if you link to me). Google
figured this one out, and the practice became more complex with link building
services offering three-way reciprocal linking, a method that was a degree more
sophisticated and couldn’t be detected, for the moment. And as the search
engines became more savvy as to the quality of links, the tactics continued to
evolve and cottage industry services began to emerge to service the demand for
increasingly sophisticated link network implementations.
The tactics have continued to evolve and
become more complex since then, as search engines have become increasingly able
to debunk efforts to manipulate or influence rankings. In 2009, Google released
an update called Vince that marked a significant philosophical shift toward
biasing large and well-known brands in the search result. Later that same year,
releases followed that enabled the search engine to begin factoring user
behavior as an indication of quality of a site, such as how long a visitor
would stay on a referred website before returning to the search results. In
2010, the search engine began factoring in social signals, looking at how
frequently a website is mentioned in the social sphere. All of these new
criteria have set the stage for increased scrutiny of websites based on offline
reputation and what end users actually think of the websites. Collectively,
these efforts signaled a move in favor of overall long-term brand reputation
and user preference, and away from the tactical methods that had been used and
gamed so pervasively up to this point.
And then the storm came, as Google began
rolling out more frequent and more aggressive updates that both strengthened
its search engine's ability to both detect quality signals beyond simply
looking at content and links, as well as taking dramatic steps to reign in
quality of those criteria. In 2011, Google’s first Panda update was released,
which made sweeping changes to the search results, wiping out more than 12
percent of its index, due to perceived low quality content. Numerous releases
followed. Then, in 2012, Google's Penguin updates began discounting the
sophisticated inbound link structures that have been built.
Today, it is not uncommon to hear about
online businesses that have built successful online media websites that have
done well for years, but then suddenly see a loss of half of their traffic
overnight. In many cases, these businesses thought they were playing by the
rules, but have ignored one important point: Their entire business is
predicated upon ranking well in the Google search results, and outside of
Google, they oftentimes do not exist. By Google’s new definition of quality,
this premise positions the website as probable spam that should be removed from
its index.
For this reason, the zeitgeist of the SEO
world has recently started to make a fundamental philosophical shift. Until
now, the craft of SEO has been markedly tactical and reactive in nature--just
figure out what the search engines want and adapt to it. But thought leaders in
the space have begun hinting that tactical reaction isn’t going to work much
longer. In fact, it may already have become cost-ineffective for many
businesses. For this reason, online businesses need to begin thinking beyond search
rankings now. What is going to work in the future will be the traditional
business and brand building efforts that have been the foundation of building a
business for centuries.
If any Query please write here, I'll give you possible answers.
For more details visit here - Get Smart SEO Tips
If any Query please write here, I'll give you possible answers.
For more details visit here - Get Smart SEO Tips
One Fact - SEO Is Not Dead And Will Never Die (By Harindra Kumar) :
Neal Cabage is only the most recent
writer to use the words “SEO is dead” in a headline. His article
joins a long line of other articles and even a tongue-in-cheek website dedicated
to this topic. There are also many well-worded refutations of the idea that SEO
is dead, of which Danny Sullivan’s 2009 post is a prime
example. Most articles with that headline or a variation thereof are
actually writers trying to stir up some controversy so they can then explain
why SEO in fact is not dead. Whatever the reason, the phrase has become cliché
and tired, and I say that with this post, let us never see the words “SEO” and
“dead” in a headline ever again. Let’s move on. But first, this final
explanation of why SEO is not dead, and will never die.
SEO, an acronym for search engine optimization,
is broadly defined as including any activity or set of activities designed to
get business from the organic or natural search results in a search engine. If you change the title tag on your homepage
in the hope it will cause your website to rank better on Google, you’re doing
SEO. If you add a blog to your website because you heard Google likes content,
and you blog every week because you hope this will get your website ranking
higher for more terms, you’re doing SEO. If you convince a friend who works at
a reputable online publication to write an article about your company and link
to your company’s website, you’re doing SEO.
The Death Of SEO: The Rise Of Social, PR, And Real ContentWhat
Will Your SEO Look Like In 2014? (The Experts Weigh In)
There are ways to get business from search
engines that are not generally defined as having anything to do with SEO.
Google and other search engines sell ad space alongside their organic search
results, and buying these ads is not SEO, although the information gained from
running these ad campaigns can often be beneficial to one’s SEO efforts.
What
could kill SEO?
SEO will die only as soon as the
search engine dies. As long as there are search engines people will figure out
how search engines work in order to get business from them. We might talk about the end of search as we know it, or how content marketing is changing what SEO is, that SEO and public relations are merging, or that use of the
acronym SEO will die out and instead we’ll make those activities formally known
as SEO part of a larger group of activities that we’ll call “online marketing”
or “web marketing” or something fancier sounding. The fact remains we’ll still
be performing activities designed to get business from the natural search
results in search engines, and therefore SEO will be alive and kickin’.
Why
claim SEO is dead?
If SEO will never die, then why do
people claim it’s dead, or even bring up the matter in the first place? As they
say, follow the money. Sure, go ahead, lump me in the group of
those trolling for traffic by using the phrase. But somebody’s got to put an
end to this, and I can’t very well do that without mentioning what I’m trying
to put an end to.
Perhaps nothing will do as good a
job of putting a final nail in the coffin of the “SEO is dead” mantra as
spreading the painfully accurate “Death of SEO” Get Smart SEO Tips provided by SEO Tips. And now, let us never speak of this again.
For more details visit here - Get Smart SEO Tips
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